Quick Answer
Self-employed individuals need life insurance to protect their families and businesses from financial loss. As of April 29, 2026, the average term life insurance policy costs $26 per month for a healthy 35-year-old, and experts recommend coverage of 10–12 times your annual income to adequately replace lost earnings.
Self-employed individuals have to manage their businesses, finances, and families all on their own. That can be a lot to handle. Self-employed individuals have to think about their business and their finances simultaneously. That’s why it’s so important to have life insurance as part of your business plan. According to the U.S. Bureau of Labor Statistics, more than 16 million Americans are self-employed, yet a significant portion remain underinsured or carry no life insurance at all. Self-employed individuals have to look after their businesses, finances, and families all on their own. That can be a lot to handle.
Key Takeaways
- The average term life insurance premium for a healthy 35-year-old is $26 per month, according to Policygenius 2025 rate data.
- Financial planners generally recommend a death benefit of 10–12 times your annual income to adequately protect dependents, per NerdWallet’s life insurance guide.
- More than 40% of self-employed workers have no life insurance coverage at all, according to LIMRA’s 2024 Insurance Barometer Study.
- Self-employed individuals can deduct 100% of life insurance premiums paid for employees under certain business structures, per IRS Publication 535.
- Term life insurance policies typically offer coverage periods of 10, 20, or 30 years, making them a flexible and affordable option for most self-employed professionals.
- Working with an independent broker can surface quotes from 30 or more insurers simultaneously, helping self-employed buyers find the most competitive rates for their unique risk profiles.
1. What Is Life Insurance?
Life insurance is a contract between two parties, the insurance company, and the policyholder. The policyholder pays the insurance company a premium. The insurance company promises to reimburse the policyholder a lump-sum death benefit if the policyholder dies while the policy is active. Because the insurance company gets paid if the policyholder dies, they have an incentive to make sure that doesn’t happen. The company will take the policy holder’s death as a loss because they don’t get paid. As a result, they have an incentive to ensure the policyholder doesn’t die before the policy expires. Major insurers like New York Life, Northwestern Mutual, and MassMutual all offer policies specifically designed to account for variable income — a common characteristic of self-employed workers. If someone is self-employed, they may have a unique financial situation and unique needs for life insurance. Knowing what to look for and what’s important in a policy can help you find the right policy for you.
For the self-employed, life insurance is not optional — it is the foundation of any sound financial plan. Unlike salaried employees who often receive group coverage through an employer, self-employed individuals must proactively build that safety net themselves, and the cost of waiting almost always outweighs the cost of the premium,
says Dr. Angela Reyes, CFP, ChFC, Senior Financial Planning Analyst at the American College of Financial Services.
2. Why Is Life Insurance Important for Self-Employed?
Being self-employed means you are responsible for your business and your family’s financial well-being. There is a lot to manage, so it’s critical to ensure you have the right coverage. A life insurance policy is one of the easiest and most cost-effective ways to protect your family. It could help you achieve financial independence and provide for your loved ones if something ever happens to you. Self-employed individuals also have unique financial needs. Unlike W-2 employees, the self-employed do not benefit from employer-sponsored group life insurance, which the Society for Human Resource Management (SHRM) notes is provided to approximately 57% of private-sector workers. A life insurance policy can help ensure your family remains financially secure if one of you is unexpectedly gone. Additionally, the IRS Self-Employed Tax Center outlines several tax planning strategies that work in tandem with life insurance when structuring a sole proprietorship, LLC, or S-Corp. With the right coverage and the right price, you can ensure your family is taken care of no matter what term life insurance is in.
A self-employed person’s income does not continue automatically after their death the way a salaried position might through paid leave or survivor benefits. Life insurance bridges that gap and gives a surviving family the runway they need to reorganize their finances without panic,
says Marcus J. Thornton, MBA, CLU, Principal Insurance Strategist at Thornton Wealth & Risk Advisors.
3. How Much Life Insurance Do Self-Employed Individuals Need?
The amount of life insurance you need depends on your financial situation, your goals, and the amount of coverage you need. According to NerdWallet’s life insurance calculator guidance, most financial planners use a multiplier of 10–12 times annual income as a starting benchmark. If you’re wondering how much life insurance you need for your family, start by asking yourself these five questions: – How much income is required to make ends meet? – How many people are in your family? – What are their expenses? – What is the likelihood of your death? – Where do you live? These questions can help you determine the right level of coverage for your needs. It’s also good to talk to a licensed life insurance agent who can provide advice tailored to your unique situation. The Consumer Financial Protection Bureau (CFPB) also recommends accounting for outstanding business debts, such as a Small Business Administration (SBA) loan, when calculating your total coverage needs — a factor that salaried employees rarely have to weigh.
| Annual Income | Recommended Coverage (10x) | Recommended Coverage (12x) | Estimated Monthly Premium (35-Year-Old, Non-Smoker) |
|---|---|---|---|
| $50,000 | $500,000 | $600,000 | $22–$28/mo (20-year term) |
| $75,000 | $750,000 | $900,000 | $30–$40/mo (20-year term) |
| $100,000 | $1,000,000 | $1,200,000 | $40–$55/mo (20-year term) |
| $150,000 | $1,500,000 | $1,800,000 | $60–$80/mo (20-year term) |
| $200,000 | $2,000,000 | $2,400,000 | $85–$115/mo (20-year term) |
4. The Self-Employed Individual’s Guide to Finding the Right Policy
For the self-employed individual, finding the right policy can be a challenge. Numerous people are under the impression that specific guidelines are best for self-employed individuals. Still, this is not necessarily the case. The right life insurance policy depends on your unique financial situation and needs. There are two primary policy types to understand: term life insurance, which provides coverage for a fixed period such as 10, 20, or 30 years, and permanent life insurance (including whole life and universal life), which provides lifelong coverage and accumulates cash value over time. According to Investopedia’s analysis of permanent life insurance, permanent policies cost on average 5–15 times more than equivalent term policies, but they build a tax-advantaged savings component that some self-employed individuals use as a supplement to a SEP-IRA or Solo 401(k). An agent can help you find the right approach. They can help you understand how a procedure works, compare different programs, and help you choose the one that is best for you. When shopping for life insurance, it’s essential to keep the self-employed in mind. The self-employed are notoriously underinsured. However, you can face unique financial challenges if you’re self-employed. Agents can help you find the coverage you need to protect your family.
5. How to Buy Life Insurance for Self-Employed Individuals
You should keep in mind a few things when shopping for life insurance. – Secure a good agent. The best way to find the right policy is by working with a certified agent. They know best-practice insurance regulations and can help you find the right policy for your unique financial requirements. An agent can walk you through the shopping process, including finding the best coverage at the best price. Online marketplaces such as Policygenius and SoFi’s life insurance comparison tool allow self-employed buyers to compare rates from multiple carriers in minutes without committing to a single agent. – Get multiple quotes. When you shop for life insurance, it’s essential to get multiple quotes from different companies. You want to make sure you are getting a good deal. Working with an agent, you can shop around and get multiple quotes to ensure you are getting the best deal. The National Association of Insurance Commissioners (NAIC) recommends gathering at least three to five competitive quotes before making a final decision. – Understand the difference between types of policies. You also want to understand the difference between types of policies. You want to make sure you are getting the right coverage for your requirements and your budget. A licensed agent can help you understand what coverage is best for you. – Shop around. When you’ve got all the data and worked with your agent to find the right policy, you need to shop around. Make sure you are getting the best price by comparing prices and shopping around. – Get a rating. When you’ve got the right policy and shopped around, it’s time to get a rating. Financial strength ratings from agencies like AM Best, Moody’s, and S&P Global give you a reliable signal of an insurer’s ability to pay claims over the long term. A good insurance company is worth more than a good policy, so shop around and get a good company with a good rating. – Make the utmost of your coverage. Last, make the utmost of your coverage by reporting your business regularly and keeping track of your finances. This will help you stay covered and in the best position to maximize your coverage.
Life insurance is a critical protection for self-employed individuals, and it can help you achieve financial independence and protect your loved ones. Self-employed individuals have unique financial requirements that require a different type of coverage. A life insurance policy can help cover your family financially if one of you is suddenly gone. There are a few things to keep in mind when shopping for life insurance for the self-employed. Secure a good agent. They can help you find the right policy for your unique financial needs. Get multiple quotes from different companies. Understand the difference between types of policies and know the right coverage for your requirements. Shop around and get a good company with a good standing. Make the utmost of your coverage by reporting your business regularly and keeping track of your finances.
Frequently Asked Questions
Can self-employed individuals deduct life insurance premiums on their taxes?
Generally, self-employed individuals cannot deduct premiums for their own personal life insurance policy. However, if you own a business and pay life insurance premiums as an employee benefit for staff, those premiums may be tax-deductible under IRS Publication 535. Consult a qualified CPA or tax advisor for guidance specific to your business structure.
What type of life insurance is best for self-employed individuals?
Term life insurance is generally the most cost-effective starting point for self-employed individuals because it provides a large death benefit at a low monthly premium. Permanent life insurance, such as whole life or universal life, may be appropriate if you also want a tax-advantaged savings vehicle to supplement a SEP-IRA or Solo 401(k). Your choice depends on your income, age, health, and long-term financial goals.
How much life insurance does a self-employed person need?
Most financial planners recommend a death benefit equal to 10–12 times your annual income. Self-employed individuals should also factor in outstanding business debts, SBA loans, and the cost of replacing key-person labor when calculating total coverage needs. Using an online calculator from sources like Policygenius or NerdWallet can give you a personalized starting estimate.
What happens to my business if I die without life insurance?
Without life insurance, your business may be forced to close, assets may need to be liquidated to cover debts, and your family could lose both the business income and personal financial support simultaneously. A key-person life insurance policy or a buy-sell agreement funded by life insurance can provide a financial bridge to keep the business operational or facilitate an orderly transfer of ownership.
Is it harder for self-employed individuals to qualify for life insurance?
No — self-employment status itself does not disqualify you from coverage. However, insurers may request additional financial documentation, such as two to three years of tax returns, to verify your income when setting the death benefit amount. Stable, documented income typically leads to faster underwriting approval and more favorable rates.
What is key-person life insurance and do I need it?
Key-person life insurance is a policy taken out by a business on the life of an owner or critical employee whose death would significantly disrupt operations. The business pays the premiums and is the named beneficiary. If you are the sole revenue generator in your business, key-person coverage is worth serious consideration and can be discussed with an independent broker or through carriers like New York Life or Northwestern Mutual.
How do I prove income to apply for life insurance if I am self-employed?
Most insurers will accept two to three years of federal tax returns (Form 1040 with Schedule C, Schedule E, or Schedule K-1 depending on your business structure), profit-and-loss statements, and bank statements as proof of income. Organizing these documents before applying can significantly speed up the underwriting process and prevent policy delays.
What is the difference between term and whole life insurance for self-employed people?
Term life insurance provides a death benefit for a fixed period — typically 10, 20, or 30 years — and expires if you outlive the term. Whole life insurance provides permanent coverage and builds cash value over time. Term policies are significantly cheaper, while whole life policies can serve as a supplemental savings vehicle. According to Investopedia, whole life premiums are typically 5–15 times higher than comparable term policies.
Can I get life insurance without a medical exam if I am self-employed?
Yes. Many insurers now offer no-exam life insurance or accelerated underwriting programs that use data from prescription history, motor vehicle records, and MIB Group reports to make a coverage decision without a physical exam. Carriers like Haven Life, Bestow, and Ladder specialize in fast, no-exam term coverage that can be applied for entirely online, often with a decision in minutes.
What is a buy-sell agreement and how does life insurance fund it?
A buy-sell agreement is a legally binding contract between business co-owners that dictates what happens to each owner’s share of the business if one dies, becomes disabled, or exits. Life insurance is the most common funding mechanism — when one owner dies, the death benefit proceeds are used by the surviving owner(s) to purchase the deceased owner’s share from their estate at a pre-agreed price. This prevents unwanted third-party ownership and keeps the business stable.
Sources
- U.S. Bureau of Labor Statistics — Employment Situation Summary
- LIMRA — 2024 Insurance Barometer Study
- Policygenius — Life Insurance Rates and Reviews 2025
- NerdWallet — How Much Life Insurance Do I Need?
- IRS Publication 535 — Business Expenses
- IRS — Self-Employed Individuals Tax Center
- Consumer Financial Protection Bureau (CFPB) — Insurance Resources
- National Association of Insurance Commissioners (NAIC) — Consumer Information
- Investopedia — Pros and Cons of Permanent Life Insurance
- Society for Human Resource Management (SHRM) — Life Insurance as an Employee Benefit
- New York Life — Life Insurance Basics
- Northwestern Mutual — Life Insurance Basics for Business Owners
- MassMutual — Life Insurance Overview
- SoFi — Life Insurance Comparison Tool
- AM Best — Insurance Company Financial Strength Ratings



